Mastering the Business Side: How Solid Foundations Lead to Triumph
November 7th, 2023, Adri Varga & Jodie Fielden EP#6
Does this sound familiar? As a salon or studio owner in the hair, skin, beauty, and wellness industries, you've probably been told that simply working hard and being passionate about your craft will guarantee success. But let's face it, that advice just isn't cutting it anymore. It's time to acknowledge the pain of constantly facing challenges, struggling to attract the right clientele, and feeling overwhelmed by the competitive industry. It's time to shift gears and focus on building a solid business foundation that will empower you to thrive and succeed in this dynamic and ever-evolving field.
The solution is very simple, guys. It's actually education. And when I say education, I mean learning about your business and learning about how to run a profitable business. - Adrienne Varga
In this episode, you will be able to:
Establish Solid Business Foundation
Building a business is akin to building a home, with a solid foundation paramount to long-term viability. Budgeting accurately lays the cornerstones of this foundation as it underscores the survival threshold for salons and studios. Simultaneously, tracking income illuminates the most profitable aspects of the business, contributing to resilient strategies that underpin the strength of this foundation.
Building strong foundations is like building a house. You wouldn't build a house without a strong foundation, and it's the same for your business. If you start building from the wrong part, it's not going to work. - Adrienne Varga
The resources mentioned in this episode are:
Discover the key challenges faced by salon and studio owners and learn how to overcome them for business success.
Explore the importance of laying solid business foundations and learn practical strategies to build a strong and sustainable salon or studio.
Understand the critical role of education in running a profitable salon or studio and gain insights on how to incorporate continuous learning into your business.
Learn how to strategically price your services to maximize profitability and attract the right clientele.
Gain a deeper understanding of the struggles faced by emotional and creative individuals in the business world and discover practical solutions to overcome them while thriving as a salon or studio owner.
The key moments in this episode are:
00:01:26 - Turn Challenges into Opportunities
00:04:35 - Business Foundations
00:09:05 - Understanding Your Income
00:11:14 - Monitoring and Analyzing Data
00:17:11 - Importance of Not Assuming Pricing
00:19:28 - Pricing as a Tactical Decision
00:20:57 - Emotions vs. Business Strategy
00:22:42 - Prioritizing Business Foundations
00:25:43 - Breaking the Cycle with Empowerment Training