Salon and studio owners face the ultimate irony as they strive to create beauty in their businesses, but are plagued by the challenges of hiring the wrong people, poor planning, and lack of effective leadership, prompting the host to share strategies for overcoming these hurdles and achieving success.

Does this sound familiar? You've been told to simply work harder and longer hours to overcome the challenges of running a salon or studio. But despite your efforts, you're still struggling to see the results you desire. The pain of pouring your heart and soul into your business, only to feel stuck and overwhelmed, is all too real. It's time to break free from ineffective actions and discover the strategies that will truly propel your business forward.

Hey there! In this episode of Beyond the Mirror, hosts Adri Varga and Jodie Fielden dive into the challenges faced by salon and studio owners in the hair, skin, beauty, and wellness industries. And let me tell you, they've got some valuable insights to share!

Adri and Jodie discuss three key reasons why so many salons and studios struggle, including staff-related issues, poor planning, and the relationship between leadership and team behavior.

They offer strategies and tips to overcome these hurdles, emphasizing the importance of effective leadership, proper team management, and strategic planning. With their laid-back and friendly approach, Adri and Jodie make it easy to understand and apply these strategies in your own business. Whether you're a salon or studio owner looking to overcome challenges or just interested in the hair and beauty industry, this episode is a must-listen. So grab your headphones and get ready to go beyond the mirror with Adri and Jodie!

Hiring and managing a team:
According to the hosts, up to 81% of salons and studios fail within their first year and a half due to manpower issues. As Adri and Jodie highlight, following a rigorous hiring process to select the right team and addressing any conduct issues among them are key to preventing internal disruptions. Entailing this, leadership plays a pivotal role since, as a reflection of the owner, the team's behavior significantly impacts the business's success.
Our team only can be as good as we are as leaders. If things are not working in our business, we need to have a look at what is our part of it, why our team doesn't seem to listen. It always comes back to us. - Adrienne Varga

Master the art of overcoming challenges to thrive in the salon and studio industry.
Unlock the secrets to hiring the right people and effectively managing your team.
Harness the power of authentic engagement and targeted marketing on Instagram to boost your business.
Discover the nuances of running successful Instagram ads to maximize your reach and impact.
Become an empowered and knowledgeable business owner by educating yourself and taking responsibility for your success.

The key moments in this episode are:

00:02:28 - Reason #3 - Staff

00:06:03 - Reason #2 - Poor Planning

00:13:12 - Simplifying Strategy

00:14:45 - Reason #1 - Lack of Business Skills

00:17:17 - Growing Your Instagram Audience Authentically

00:18:03 - Making Effective Ads

00:19:11 - Setting Up Meta Studio for Ads

00:21:17 - Learning to Track and Analyze Results

00:23:51 - Taking Responsibility as a Business Owner