In this episode, you will be able to:
- Unravel the 'Impostor Pricing Syndrome' and why it's holding your business back
- Discover the four telltale signs you're undervaluing your services
- Practical steps to confidently raise your prices without fear
- Learn how to position your unique offerings to attract your ideal clientele
- Critical pitfalls to avoid when it comes to community-driven pricing advice

The key moments in this episode are:

00:00 - Introduction to Beyond The Mirror and Episode 19
01:15 - Adri Varga and Jodie Fielden discuss the value of small-group attention in the fitness industry
03:40 - Overcoming fear of raising prices and importance of proper pricing calculations
07:00 - Attracting the right clients and transitioning out non-beneficial clients
10:15 - Risks of seeking peer advice over professional advice
13:30 - Setting prices according to one's budget, not strangers' opinions on Facebook
15:50 - Invitation to the pricing retreat or complimentary Zoom meeting about impostor pricing syndrome
18:20 - Overview of 'Imposter Pricing Syndrome' and the four most common signs
22:45 - Adri Varga on the danger of seeking pricing advice online
25:30 - Differences between value and worth across various industries
28:15 - The need for a unique point of difference in setting prices
30:50 - Tips on communicating and conveying the value of business offerings
33:40 - The importance of knowing your business fundamentals and setting specific goals
36:00 - Jodie Fielden on the significance of differentiating your business
38:15 - Concluding remarks and how pricing ties into achieving business goals
40:00 - Invitation to follow on social media and join the Nexus
42:00 - Call for messages and potential guest features for upcoming episodes
44:00 - Closing thoughts and next episode teaser

The resources mentioned in this episode are:
Retreats: For upcoming retreats, visit the website retreats.com for more information and to sign up for the next event.
Social Media: Follow on Facebook, Instagram, TikTok, and YouTube for valuable content and updates. The handle is @artfocusGDT on all platforms.
Podcast: Tune in to the Beyond the Mirror podcast on YouTube for more insightful discussions and business tips.
Submit Questions: If you have a burning question that you'd like to feature as a guest on the podcast, leave a message at the podcast page at focusgdt.com.
Stay Engaged: Keep pushing boundaries, thriving, and remember that your success is right here, right now, beyond the mirror.
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