Have you ever had a burning passion that drove you to start your own business?
A fire that fueled your desire to make a difference in the lives of others?

In this episode, you will be able to:
Discover the key role mindset plays in pricing to unlock greater profitability and success.
Learn how to create custom pricing strategies tailored to your unique business factors for maximum profitability.
Shift from a passion-based mindset to a profit-oriented approach to elevate your business to new heights.
Uncover the true value of your expertise and experience and how it can be reflected in your pricing.
Gain a deeper understanding of profitability and pricing strategies

The resources mentioned in this episode are:Individualized Pricing Strategies
Understanding that every business is unique is the crux of establishing an effective pricing strategy. It should take into account several factors such as cost
of running the business, skill level, key performance indicators, and projected profitability.
Never base your pricing strategy on emotion or merely mirroring industry peers, but instead on solid data and your unique business & intrinsic value.

The key moments in this episode are:
00:00:01 - Introduction
00:01:15 - Transitioning from Skilled Professional to Business Owner
00:03:51 - Asking the Wrong Questions
00:08:59 - Valuing Expertise and Profit Margins
00:11:35 - Pricing and Perception of Value
00:18:00 - The Danger of Lowering Prices Based on Emotions
00:19:35 - The Importance of Making Money First
00:21:35 - The Downfall of Cutting Corners
00:24:35 - The Importance of Profit in Business
00:26:35 - Business Ownership Requires Understanding and Accountability